August 2010
4 posts
6 tags
凯旋大中华成立30周年举行全球高层媒体见面会
凯旋大中华成立30周年举行全球高层媒体见面会
发布: 2010-8-27 12:07 | 作者: 网络转载 | 来源: 中国公共关系网 |
17PR讯，2010年8月26日，凯旋先驱公共关系顾问(上海)有限公司北京分公司在北京举行了“凯旋大中华30周年 全球高层媒体见面会”，会议邀请了中国公共关系网(17PR)、中国经营报、经济观察报等密切关注公共关系行业的媒体记者，就公司发展、全球及中国公关行业的前景进行了深入交流。
凯旋先驱数字媒体业务全球总监兼合伙人 Jonathan Kopp
和 凯旋先驱合伙人及大中华区首席业务官 廖国伟 和媒体记者亲切交流
在这次媒体见面会上，凯旋先驱全球首席执行官兼合伙人Jon Higgins、大中华合伙人兼首席执行官朱伟基及合伙人及大中华区首席业务官廖国伟，同在场的记者们共同回顾了凯旋先驱大中华区30年来的发展历程。在...
10 tags
Marketers Wait to See What Location-Based...
It is widely believed that Facebook is going to announce on Wednesday a location-based service during its scheduled press conference.
If this is the case - speculators have guessed wrong about a Facebook location offering before - it will, of course, cause significant upheaval in this nascent but popular space now typified by Foursquare, Gowalla, Whrrl and others.
Let’s assume,...
7 tags
BlogHer Series: Consumers are Co-Brand Managers —...
Written by Sheri Wallace House on August 16, 2010 -
I was privileged to attend both BlogHer Business ’10 and BlogHer ’10 this year, and this series of articles summarizes the sessions I felt would be most relevant to brands that I represent. To read all the articles in the series, click here.
At BlogHer Business ’10, Ketchum hosted a session devoted to understanding consumers’...
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What Firms are Doing Wrong When They 'Value' Fans
Social media firms such as Syncapse, Vitru and now Fanscape have come up with formulas to capture the dollar value of a fan or follower’s worth. Most companies, though, don’t use such complex formulas. Instead, they have been proceeding on blind faith that a social media presence will pay off on the bottom line. While they are not inclined to want a specific number, some sort...
